First complaints under the GDPR lodged within hours

Re:First complaints under the GDPR lodged within hours by detaro on Sunday June 10, 2018 @05:48AM (#17277369)

From my understanding that's part of the point of those complaints: a) force Facebook to clearly use that argument if they want to rely on it (GDPR requires them to be explicit about base of processing, and right now they're not) and b) regulators and eventually courts to figure out where those lines are, and get Facebook to adjust accordingly. It's certainly possible that they find that advertising-financed offerings can justify some processing by the need to make money, but that needs to be determined. E.g. I could imagine that they'll be blocked from using protected categories of data that way without explicit opt-in, but will be allowed some matching on others.

To be a bit glib, if Ads are a core part of the offering, surely the facebook.com front page should mention them?

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Re:First complaints under the GDPR lodged within hours by alfredallan1 on Tuesday June 12, 2018 @10:06AM (#17293341)

Ah, that’s a good idea. The EU could/should mandate specifying very clearly what precisely the service is.

Of course, like another commenter mentioned about face recognition and image processing, that is hardly relevant to most kinds of advertizing.

The question is one of legal basis and also of specifying explicitly what is being done with the data.

That leads to the next question - how will things be verified? Will an entity get to audit FB algorithms in toto to sign off that they’re secretly processing facial recognition data?…that’ll be the real challenge.

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