Re:How to Find Your Earliest Users
by daveguy on Friday June 08, 2018 @08:01PM
(#17270711)
I found this one very interesting too. I wanted to ask the founder how he knew "the most commonly searched term for SoundCloud producers was..." Is this somethig someone just threw out as a bit of anecdotal evidence? A running joke in the community or common knowledge among fellow producers? Or was there a specific analysis of say Google trends he did to come up with this nugget of insight? I think if you can identify a common search terms for a niche group then you can find common problems to solve... But how did he do that or know that?
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As part of its marketing products Google used to have a keyword analysis tool that enabled the look up of search statistics for keywords. It also recommend keywords based on a target URL. They’ve changed their tools since I used it last, but I assume something similar still exists.
The approach of discovering a keyword niche and targeting it is harder now that more people know about the technique.