There's a lot to be said for this view, and I've reshared and highlighted your comments elsewhere.

At the same time, Google and Alphabet Inc., far-from perfect entities which I have and do criticise strongly and often, at least present a public face of learning from mistakess rather than doubling down or issueing repeated and increasingly trite and vacant apologies (say: Facebook).

This is a line Google have drawn for themselves in the sand, and our various future selves may judge them against.