Old people. I'm not kidding. I used to do PCI compliance work with call centers. I've listened in on many a call to verify procedures. Call centers deal with an unending stream of older people who cannot or will not use "computers". They want to talk to a person on a phone. The people who are comfortable with the online interface only call when the online interface fails them. Old people go to the telephone first.
And there is a growing subset of old people who are functionally illiterate. I don't mean they don't know how to read, I mean their eyesight is diminished to the point that using the computer/phone/tablet is uncomfortable. Or their fingers don't move well enough for a keyboard/touchscreen. The phone is simple and reliable, not requiring either visual or physical dexterity.
Even non tech items like opening a bag of chips or box of crackers. I estimate that some packaging must require 40+ lbs to open. And I think of the "how it's made" show and how advanced manufacturing plants are. So they use all this tech to make a box of crackers as cheaply as possible, they have cameras fast enough to find and remove a single dark grain of rice in a torrential stream, but put zero thought into the UX experience and how the user can open the box.
It sounds like the simplest "tech fix" for this phone menu is once their account is found,
if (age > 60 ) sendToPerson ();
Furthermore, you could do "soft" account verification with their number. So if they call from a number that matches an elderly customer, just route it straight to a human, even though numbers can be spoofed it's not going to harm the customer to just assume it's them for that step only and fully verify their acct later.
"We are sorry our website didn't work, let me get you a human..."
If they don't, is that because they don't know any better, or because they actually want to use the IVR?
My guess is either they go straight to a person, or they don't know that's an option. So if I'm correct (and I think the onus would be to prove that old people think differently than everyone else in this regard), these things exist to take advantage of the ignorance of old people to save a company some money. Greaaaat.
It's annoying when my issue isn't on the list, since I'll have to hear it 50 times. And it's incredibly aggravating when my issue is on the list, but the website doesn't actually work right. But it's not hard to understand why it happens.
Yeah, that's unhelpful if "the website" is a sprawling, vast wasteland. Finding a specific thing on an obese, convoluted site is like trying to find the bucket of ice cream in Siberia. I always check the site first, so if I am calling... it's because your website is pretty bad.
So if I do find the thing I need and it is broken, then I call and dodge the idiot AI, and the beleaguered agent or offers the pathetic advice of: "It's on the website". I tell them it doesn't work, and this has led to two outcomes, either the agent tries to do it and it is so broken and fucked up that they tell me that's it's down and I have to call back or try the website days or weeks later, or I am lucky and the agent has to do a tedious task that I would have preferred to do myself online.
I get an email "Hey, I need to contact you so we can proceed, what method would you prefer?" I reply "Email, please" provide the information I assume the rep needs and which the online form should have been able to ask me and offer "What else do you need".
"Is there a time I can call you and [go over the script and fill out a form on my computer, as if you'd just stayed on hold hours ago]?"
10/10
"I'm sorry, it looks like you want to talk to a representative. You need to answer a few questions first."
Very HAL-like.
The people using the automated phone services are the people without internet or even computers.
Believe me, they exist ;)
Usually you'll get it try to say stuff, give up and then say "Thanks, I'll put you through to one of our team"
- Me" "REPRESENTATIIIVE"
- Phone: Sorry, I didn't get that. Say "representative" to talk to an agent
- Me" "REPRESENTATIIIVE"
- Phone: Sorry, I didn't get that. let me transfer you to a representative
(This specific one happens on United calls, every single time.)
Failing that I also resort to answering in one word answers. Bots can't handle any sort of ambiguity. Even when they manage to solve the language-parsing problem, people will still just bark one word answers at anything that looks or sounds remotely non-human[1] because that's how the early AI's trained us. The future-concept of people chatting away to robots is incredibly unlikely because to do that you need a level of empathy for the person/object you are talking to. We've clearly shown so far that we just don't have it for bots.
--
[1] Like the 19th century British Explorer shouting English at the natives.
"Okay, let me get you to a representative."
Unpacking it...
Haiku: http://en.wikipedia.org/wiki/Haiku_%28operating_system%29
Penguin doll: http://en.wikipedia.org/wiki/Tux
Bearded dude with swords: http://blog.xkcd.com/2007/04/19/life-imitates-xkcd-part-ii-r...
which is a recursive reference to XKCD: http://xkcd.com/225/
Shibboleet: Shibboleth from Judges 12
http://en.wikipedia.org/wiki/Shibboleth
combined with "leet"
http://en.wikipedia.org/wiki/Leet from hacker culture
But I hear you. I recently wanted to change the ownership of my cellphone account. "Change ownership", "It sounds like you want to change cellphone plans, is that correct?", "Agent", "Okay, let me get you to a representative".
The only tasks these things are equipped to do, are the tasks that I can do via the company's online portal, and in a much less frustrating manner. I wonder who is actually using these things.