The C300 in that example is not a C63s. Its a C300 completely optioned out. Same model. Same engine. Most of the cost comes in exterior options (which are often borrowed from the AMG models), interior comfort (ultra quality leather seats), and tech (premium speakers, some form of autonomous driving).

And that's just what is on their website. Especially with BMW, you can go wild at the dealers with customization. You can turn a $40k car into a $100k car easily, just with factory options.

Again, no. Just because you can dump a bunch of roof accessories and floor mats into a C300 doesn't qualify it for a $30K increase that you are mislead to believe.

Also, I don't know if you've ever bought a car, but you just can't add all the options up on a car's build page and obtain the highest possible price. Many of those options are redundant and cancel each other out when you run down the line and click on them (packages). What's your $100K C300 build link?

You have to be very naive to think that even a $40K BASE model car options to a hundred grand "easily".

Remember, we're discussing the lie that the Model 3 is. That it's a $35K vehicle that will ship mid to late 2017.