With the Model 3 you were led to believe a $35K car existed, but it never did.
A C300 4 banger will be not be confused with a AMG C63s before ordering.
And that's just what is on their website. Especially with BMW, you can go wild at the dealers with customization. You can turn a $40k car into a $100k car easily, just with factory options.
Also, I don't know if you've ever bought a car, but you just can't add all the options up on a car's build page and obtain the highest possible price. Many of those options are redundant and cancel each other out when you run down the line and click on them (packages). What's your $100K C300 build link?
You have to be very naive to think that even a $40K BASE model car options to a hundred grand "easily".
Remember, we're discussing the lie that the Model 3 is. That it's a $35K vehicle that will ship mid to late 2017.
- Camaro. Base: $27k. Fully loaded: Above $70k. Of course, this is mainly because it goes from a 2.0L turbo 4 to a 6.2L turbo V8, but then again, a motor upgrade is also available as an "option" on the Model 3 so... Its the same model, same platform.
- Mercedes C300. Base: $40k. Fully Loaded: Above $70k. No engine or platform changes, exact same trim level, just options; exterior trim, premium leather, sound system, tech, etc.
- BMW 3-Series. Base: $35k. Fully Loaded: $65k. Both an engine and drivetrain upgrade included.
- Ford Mustang GT. Base: $35k. Fully Loaded: $55k. Not as drastic, but significant because again no engine change; Ford sells both a premium "trim", a complete interior upgrade, and a performance pack that modifies things like the diff ratio, bodywork, etc.