Re:How the Math Men Overthrew the Mad Men
by rsimmonds on Monday June 04, 2018 @06:59PM
(#17233406)
Love this in theory.
But...
There's still way more money being invested in the traditional world of advertising than what's being invested in the analytics and data side. Creative agencies haven't gone away. Agencies of Record are still the traditional shops (DDB, Ogilvy, etc.)
Re:How the Math Men Overthrew the Mad Men
by soared on Monday June 04, 2018 @08:28PM
(#17233954)
The data side is still very new (<20 years old). I’m expecting that once the old agency guys and old client side guys die off you’ll see bigger changes.
But...
There's still way more money being invested in the traditional world of advertising than what's being invested in the analytics and data side. Creative agencies haven't gone away. Agencies of Record are still the traditional shops (DDB, Ogilvy, etc.)