You see that in most things different + good; or something just plain great, even if it's not unusual. Apple, Lego, Ferrari, Zelda. You see it frequently in clothing, from bras to shoes, and in makeup. Lifestyle brands often develop cultish circles around them, as with Harley or Airstream, or Lululemon and Starbucks in the early days. Even in more plain/simple products like Lodge's iron cookware.

Sometimes they go more mainstream culturally like Zelda or Lego. Other times exclusion keeps the cult smaller, as with Ferrari.

It's rare for something to be great without developing a bit of a cult around it.