> So when you say it’s independent , what do you mean?

We agree that "monetization results are entirely dependent on having those people subscribed". What I’m saying is the _way_ Facebook does that monetization (with ads) is independent of that. If Facebook were a subscription-based service, it’d still rely on those "techniques to get people hooked/attracted/addicted etc". So you can’t complain about Facebook’s ad-based model by saying it encourages peer pressure because the latter would still exist even if there weren’t ads.