Here is an article that explains the problem well: http://zacharydavid.com/2017/08/06/fitting-to-noise-or-nothi...
When wouldnt it be?
Take handwritten digit recognition task like MNIST, for example - the way we write the number '5' does not change much, and the distribution of the different ways people write that number stays pretty much the same over time. The labels we are given are very accurate and everything we need to classify the image is in the data.
All these assumptions mean that picking the right methodology is fairly easy - anyone can read a short tutorial and get it right.
None of the assumptions I listed hold in the world of finance. There is no standard methodology that everyone can agree should be followed. You really have to be very, very careful in order to produce useful results.
ALl of that means that when talking about applying ML to finance, discussing the methodology in detail is a must. If it is not talked about or only briefly mentioned, from my experience that usually means that the methodology used is rubbish. Whereas you don't need to focus as much on the methodology when talking about MNIST-like problems - one can usually assume a reasonable one is used.
When wouldn't it be? And why does this sound exactly like the other post I just read?
As for the second part, I don't know. Probably because we had the same thought? Not sure which post you refer to.