Clear crystalline aluminum oxide you’d generally just call corundum (or aluminum oxide if you’re not feeling fancy), but that doesn’t market as well when you’re making watch faces and camera lenses out of it, so I guess we’re calling that sapphire now too.
TLDR: Gemstone naming seems a bit super arbitrary and marketing driven (not that I’m an expert on the subject)
Many famous historical "rubies" are not corundum but spinel; they were called rubies because "ruby" was the term for any red gemstone.
"Moissanite" is purely marketing, though.
https://en.wikipedia.org/wiki/Black_Prince%27s_Ruby
> The Black Prince's Ruby is a large, irregular cabochon red spinel weighing 170 carats (34 g)
> It wasn't until 1783 that spinels were differentiated from rubies.
For some people, geologists in particular, there is a romance to the formation of a natural diamond due to heat and pressure within the earth. That's great too!
[1] Look at your high-efficiency LED lights to find some SiC in your house. Thanks, Cree and others!
> Indeed, diamond jewelers claim that silicon carbide (SiC) has "excess fire" as it has greater dispersion than diamond. SiC has a greater index of refraction, which improves the properties of total-internal-reflection as well!
As an investor you probably know this, but for the benefit of everyone else, Moissanite is a marketing term for (crystalline) silicon carbide.
Similarly to how sapphire is a special term for crystalline aluminum oxide, but the word "sapphire" has a bit more tradition behind it.