Lawyers Send Mobile Ads To Phones In ER Waiting Rooms

Re:Lawyers Send Mobile Ads To Phones In ER Waiting Rooms by ceejayoz on Tuesday May 29, 2018 @04:54PM (#17182845)

> This is potentially a colossal waste of ad spend for lawyers because they get some people in the waiting room, but they also get every single device in the building, parking, and surrounding area.

A 10-50% chance of successfully getting an ad in front of an active patient is tremendously higher than any other advertising method available to them, I'd suspect.

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Re:Lawyers Send Mobile Ads To Phones In ER Waiting Rooms by soared on Tuesday May 29, 2018 @05:16PM (#17182979)

Might be. But I'd bet 3rd parties sell an audience called "in market - injury / personal lawyer" that could be closer to 100%.

Edit: found it https://i.imgur.com/QMXcYqn.png

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Re:Lawyers Send Mobile Ads To Phones In ER Waiting Rooms by ceejayoz on Tuesday May 29, 2018 @05:24PM (#17183034)

Having seen the sort of incorrect categories Facebook slotted me into via their data broker partnerships, I wouldn't expect that to be anywhere near 100% accuracy.

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Re:Lawyers Send Mobile Ads To Phones In ER Waiting Rooms by jschwartzi on Tuesday May 29, 2018 @09:32PM (#17184299)

I've discovered that Google, Amazon and Netflix all slot me into categories based on searches I've done and items I've looked at in the past. They don't seem to understand the difference between gag searches and a legitimate desire to buy something, which is how Amazon kept trying to sell me a 20-gallon drum of personal lubricant for so long.

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Re:Lawyers Send Mobile Ads To Phones In ER Waiting Rooms by soared on Tuesday May 29, 2018 @05:54PM (#17183190)

Yeah I meant closer to 100%, not actually approaching that accuracy.

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