When you have a family, particularly a young one, you have time but not contiguous time. Meaning a 15-30 minute game is possible, a 1-2 hour game is simply not (except perhaps on weekends).
Fortnite, Overwatch, and many mobile games do very well at this. AAA games often fail due to the level of grinding just to be on par (e.g. Battlefield, COD) and for single player games it is a mixed bag, some like Far Cry and Breath of the Wild have gameplay elements (like freeing outposts) that lend themselves to short burst of gameplay with a small reward.
Millennials are now in our thirties. We have families and kids, we game. There's a market for this.
Oh, and another thing that was lost in the 20 years we grown up as millennials. Games are suppose to be FUN. Fun Fun, something we enjoy, not for wasting our time. Nowadays most games are graphics showcase, poor game play, little story line, and mostly for hardcore gamers. Zelda is fun, may be more so then before, but it is now an even rarer breed.
If you are know you liked games like that in the past (because they were gifted to you or because you tried them with friends), you are more willing to pay up front. If you have no idea about whether you will like it, then you have only curiosity to attract you, which is rarely something that makes people pay dozens of dollars.
Also, if the game is marketed "for guy" many girls will not try for the same reason why men avoid pink or cute games no matter what mechanics - it feels like there is something odd or weird about you when you do that.
True, they properly are never going to spend money buying a game.
>Also, if the game is marketed "for guy" many girls will not try for the same reason why men avoid pink or cute games no matter what mechanics - it feels like there is something odd or weird about you when you do that.
I think part of that as well. There are now many Girls playing "Chicken Dinner" in Asia and live-streaming, it seems their circle has also caught on to this, as everyone in their circle are talking about it.
My guess is that, Mobile has a much lower barrier of entry, no more "computers" installing and set up, spec to play, complex keyboard input etc.
It is simple to understand, point and shoot.
It takes little time, 15 to 30 min a game. No grinding like WoW. As a matter of fact there are also lots of female playing LoL as well. But I think PUBG Mobile and Fortnite is on another level. And these female players, are a lot more willing to spend on in game clothings!
I have a few female friends who never play much mobile games, and couldn't understand why man spend a fortune in a game loot. But the first time they pay PUBG Mobile they decide to buy a nice hat and skirt...... And they asked did we spend all our money on clothing in games... ( Um.. no )
Another point worth pointing out is E-Sport / Gaming has level the playing field of male and female. No longer do genetics and muscle define what can or could not be done. ( Actually they properly still do but much less so then in real world ) And they are actually quite good at aiming and Snipers.