My parents know ramdev like they know a family member. 10 years ago my dad would start his day with yoga instructions from baba ramdev. FWIW getting people to do yoga was definitely good, because middle aged Indian men hardly do any exercise. So when Baba ramdev launched this line of products, somehow my parents put absolute trust in him. Nothing would convince them to look at finer print.

Patanjali corp. definitely looks like a heady mix of religion, politics and ayurveda. FDA equivalent in India will have hard time finding faults in those products because everything can be swept under the rug of "western consipariec" and boy power they wield.