Re:GDPR: Programmatic ad buying plummets in Europe
by InternetOfStuff on Monday May 28, 2018 @09:30AM
(#17172273)
Only for "niche blogs" that are relied on to generate ad revenue.
I don't know how many those are.
Most blogs I see seem to be run as a labour of love or for content marketing. Anyway, nobody expects to make money directly off the blog.
It's speculation but not unfounded. GDPR will absolutely reduce small publisher revenue significantly, so making the leap that it causes a culling is rational.