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Re:GDPR: Programmatic ad buying plummets in Europe by C14L on Saturday May 26, 2018 @11:18AM (#17162481)
That's incorrect. AdSense was content based. They switched to "individual user interest" based many years ago.

Its only now, after GDPR, that you finally have an option to switch back to content based ads, but sadly "for EEA users" only.

Re:GDPR: Programmatic ad buying plummets in Europe by mortehu on Saturday May 26, 2018 @07:11PM (#17164673)
I can only find sources that contradict you. Do you have a source for that?