GDPR: Programmatic ad buying plummets in Europe

Re:GDPR: Programmatic ad buying plummets in Europe by mortehu on Saturday May 26, 2018 @09:54AM (#17162018)

Google's main ad products, AdWords and AdSense, are content based. For many advertisers, this has always been the best type of targeting. E.g. some hotel in Toronto may advertise on the search engine results page when you search for "hotels in Toronto", or view a video about things to do in Toronto.

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Re:GDPR: Programmatic ad buying plummets in Europe by C14L on Saturday May 26, 2018 @11:18AM (#17162481)

That's incorrect. AdSense was content based. They switched to "individual user interest" based many years ago.

Its only now, after GDPR, that you finally have an option to switch back to content based ads, but sadly "for EEA users" only.

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Re:GDPR: Programmatic ad buying plummets in Europe by mortehu on Saturday May 26, 2018 @07:11PM (#17164673)

I can only find sources that contradict you. Do you have a source for that?

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