Re:GDPR: Programmatic ad buying plummets in Europe
by usrusr on Saturday May 26, 2018 @07:41AM
(#17161517)
...and a “pay up or get tracked" model (vs "consent or no business") will go a long way for counting as not forced.
But "pay and agree to get tracked, or else your payment will get you nothing", that would be a surefire way to get in trouble.
Also unconsentable would be a carte blanche for passing on the data to undisclosed third parties for unrestricted use and redistribution. This is where many existing revenue models will still have to adapt and where a lot of bad actors will dwindle or shift from grey to deep, actionable black.
But "pay and agree to get tracked, or else your payment will get you nothing", that would be a surefire way to get in trouble.
Also unconsentable would be a carte blanche for passing on the data to undisclosed third parties for unrestricted use and redistribution. This is where many existing revenue models will still have to adapt and where a lot of bad actors will dwindle or shift from grey to deep, actionable black.