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Re:GDPR: Programmatic ad buying plummets in Europe by nothrabannosir on Saturday May 26, 2018 @05:57AM (#17161189)
This is relevant to another discussion going on in society at the moment. And the same thing holds.
Re:GDPR: Programmatic ad buying plummets in Europe by usrusr on Saturday May 26, 2018 @07:41AM (#17161517)
...and a “pay up or get tracked" model (vs "consent or no business") will go a long way for counting as not forced.

But "pay and agree to get tracked, or else your payment will get you nothing", that would be a surefire way to get in trouble.

Also unconsentable would be a carte blanche for passing on the data to undisclosed third parties for unrestricted use and redistribution. This is where many existing revenue models will still have to adapt and where a lot of bad actors will dwindle or shift from grey to deep, actionable black.