Re:GDPR: Programmatic ad buying plummets in Europe
by azernik on Saturday May 26, 2018 @05:53AM
(#17161177)
With regards to 2), there are specific exemptions in GDPR to allow this kind of data usage (specifically in 6(1)(f), this is the general interpretation of "legitimate interests", though the exact definition is up to member states' data protection agencies).
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Re:GDPR: Programmatic ad buying plummets in Europe
by zdragnar on Saturday May 26, 2018 @11:25AM
(#17162526)
The problem is, the "balancing test", a subjective measure of the users interest against the legitimate interest, may still cancel out the exemption.
It's completely subjective, which may or may not be a good thing depending on the mood of the regulator, court, and your opinion of rule by common law.
Re:GDPR: Programmatic ad buying plummets in Europe
by lotu on Saturday May 26, 2018 @08:57AM
(#17161768)
This was/is unclear, I actually remembering having an hour long discussions about this exact topic several months ago. This is the biggest problem with the GDPR it was hard to understand what could and could not be done.