Neither one does matter to me actually. I already expressed similar views before. It's cool to have music suggestions based on what I like and not what's popular overall. I'm fine with my city's transit department optimizing stuff for everyone, and me being one of hundred of thousands of users. I don't matter, individuals overall don't matter, and there's a significant gain from it for the community. I don't know what is so wrong with it and why people are so offended that some tech literate people don't care.

In other words, you are one of those people who uses the "I have nothing to hide" argument in favor of rampant personal data collection.

Yes, I have nothing that I, at some point, disclosed to a service or company to hide. Show me that it's implacably wrong and that it brings a global deficit for everyone and society overall then.

Fare evasion and occasionally paying for the single journey ticket might be an option, depending on your location. I know of at least a few places where it won't cost much more than a card over the long run.