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A comment on Andy Rubin Puts Essential Up for Sale, Cancels Next Phone. Parent comment

Re:Andy Rubin Puts Essential Up for Sale, Cancels Next Phone by kinsomo on Thursday May 24, 2018 @05:24PM (#17148547)
> The only new brand of smartphone in the last four years I can think of is OnePlus that has had success. OnePlus did this by buying their popularity. By offering a ton of value initially and then raising the price each generation.

Aren't they a major Chinese brand? Seems like the message here is that you'd better already be big with deep pockets to wade into the smartphone market.

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Re:Andy Rubin Puts Essential Up for Sale, Cancels Next Phone by xd1936 on Thursday May 24, 2018 @05:35PM (#17148658)
They're propped up by Oppo, but neither company will acknowledge it. Having weight like that behind you is definitely a competitive advantage when trying to enter this market as a new brand.
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