Does every/any company adhere consistently to that? Of course not; companies are made of fallible humans.
But how do you -ever- bind a group of people together to pull in the same direction, -especially- when it's at the expense of short term gains, for unclear long term gains? By creating a guide, a set of principles. That's what a mission/values/etc statement is supposed to be. Not just marketing bullshit, but something that helps determine what action to take. "We're gonna be the best" isn't useful, "We're going to prioritize X" is; it's a guiding star to recalibrate against. Yes, it takes someone to point out when you drift, and corrective action to be taken, but without it, you have no hope whatsoever of staying on a given course.
Instead of doing the minimal amount they had to do, they took it a step above. It would have been perfectly okay, and business as usual, to recall in Chicago, and then to do nothing. Instead they did a nation-wide recall, and didn't reintroduce the product until they had a solution to prevent it from happening again.
I don't have the case study details in front of me, but just as an aside, companies can be sued and will lose if the plaintiff can prove they were negligent; for example, not taking reasonable steps to prevent tampering.