Over my 20 or so years in IT, it's devolved into scummy rent-seeking and a consumer hostile VC hot mess.
Companies like Google and facebook continue to be glorified inspite of their creepy obsession with stalking everyone 24/7 and legitimizing surveillance.
If privacy laws worked it would not come to this. Without regulations depending on goodwill and ethics in the face of greed has never worked. It just leads to a self serving clique who will handwave and legitimize anything for profit.
How does one even build a workable definition of "common" without aggregating data somewhere to build averages?
* whose fault is it? Tobacco manufacturers' for making products which cause cancer, or the common folk's for agreeing to smoke cigarettes without "giving a fuck" about their health?
* whose fault is it? Pharma companies' for making drugs with terrible side-effects, or the common folk's for taking those drugs without "giving a fuck" about their health?
There are many examples, but in all of them the government stepped in and stopped the abuse of the big companies, just like it must do for Google, Facebook & co which take advantage of the common folk's inability to understand the very complex mechanisms those companies designed to deceive them.
Pretty simple.
Then there is the issue that they don't realize what companies can do with their data. They thinks it's all relatively innocent and don't realize it can be used for things like price discrimination.
So users might be partly responsible, but big tech is still doing a lot of un-consented to tracking.
It is unrealistic to assume that the average person is going to know everything they need to to protect themselves against such a company, especially when they have billions in revenue and armies of lawyers to weasel their way through the spirit of the law.
Protecting the consumer comes in the form of regulation and precautionary principle. Regulate the ever-loving shit out of companies like Google in my opinion.
Publicly traded companies may have a responisibility to their shareholders, but they also have a responsibility to society, which I consider much more important.
Instead of empowering common folk and accelerating our potential as a species what is happening is our thoughts, interests, fears, relationships and most intimate secrets gradually become a commodity in the hands of a few powerful companies.
The trend is clear and I am really fearful for my children's future.
It's really depressing to watch the world change into something many of mankind's greatest thinkers feared the most.