You mean Amazon actually has a product. Until yelp started doing deliveries, order now and cashback its product was a content farm.

I know a few people in the restaurant industry (owners/managers). They all say the same thing: at best engaging yelp ( and advertising on yelp ) is a non-negative. It does not bring enough new customers to justify its expense.

The best yelp engagement I saw worked with customers directly: a property manager ran a raffle for half off a months rent. To enter, you just had to leave a review on yelp. They didn’t explicitly ask for good reviews, but the majority were pretty positive.

For about the same amount that yelp wanted for sponsorship, they got over 30 real, quality reviews that complimented the recent improvements that had been made.

Exactly. Do a product search and Amazon one of the top links even though Amazon banned any company on their market place from being allowed to sell several Google products and even hijacked people looking.

Yelp sucks so not a top link. Seems to be working in a fair manner.