To me the astro-turfing--which is still going on btw--is the most impressive/scariest part of the whole thing. It basically means there is a constant undercurrent of motivated Russian trolls tipping the scales of perception on every single news story, online poll, comments section, social platform, clickbait site, etc. It basically means that the internet is even more a reality distortion field than we imagined, and there is no real bottom. Imagine hooking up decent conversational AIs to do this, and scaling this all the way up to drown out the real conversation.