I have a feeling there are a significant number of people who are young enough to have only worked in digital media, and who aren't used to the idea that businesses are regulated. It's been such a free-for-all until now that they're not used to the idea that there might be externally-imposed limitations on what they can do. I don't mean that in a dismissive way - nobody willingly reads complex legislation in industries that they're not involved in - but it would explain some of the more naive complaints.