Even if it would all be a net benefit, why is it ok for all of these companies to be so misleading about it. No one out a simple EULA, for what is happening with the data. Hell half the agreements just say that the companies can do whatever with the data, but an average person does not have the ability to parse the output of the legal teams of every company they interact with every day. The only way this could get even close to an equal footing between users and companies is if every single person was a lawyer
For example, with small numbers for the argument's sake, say in 2000 there were 5 good webpages and 4 bad webpages added to the internet every day. Now there are 10 good webpages and 50 bad webpages added every day. That would mean we're getting more good information per day than before, but the signal to noise ratio has gotten worse, as you said.
For all intents and purposes the information doesn't exist if you can't find it, you can only find information as a certain rate, and a larger and larger chunk of that information bandwidth every day is bad information. The practical result is that the rate of good information someone has access to has decreased even if the total system has a nominally higher rate
If forcing low-earning EU citizens off the internet because every website requires a subscription is a social good to you, then sure, it's a long term benefit.