Your study would have more impact if you backtest these metrics on the general population of Threadless tshirts.

How do you mean? The themes are pulled from a fairly large sample relative to the # of shirts in the total collection.

The question is whether those statistics are indicators of success or do they hold true for ALL t-shirts of threadless.

57% of the success may have had humor because 57% of all tshirts submitted had humor.

given a metric like `50% use 2 colors or less`, this by itself doesn't mean much to me because in the general population 70% may use 2 colors or less. Or 50%. or 10%. I don't know the general trend, so I don't know whether using 2 colors or less is a good idea or a bad one.

I'm not knocking your study, personally I found it really interesting.

NOD32:

20/09/2010 18:17:42 HTTP filter file

hxxp://replicatorinc.com/blog/2010/09/design-secrets-of-threadless-com/HTML/ScrInject.B.Gen

virus connection terminated - quarantined

If anyone is having problems with anti-virus, you can also see the slides here:

http://www.slideshare.net/josephflaherty/threadless-designse...

On an admin note, how do I tell what on my site is causing that warning? I use Google's Webmaster tools and it says no Malware is found? I also cleaned up comment spam and removed some widgets, any guidance would be appreciated.

20/09/2010 18:52:45H

HTTP filter file

hxxp://replicatorinc.com/blog/wp-content/themes/thesis_151/images/dot-ddd.gif

HTML/ScrInject.B.Gen virus

connection terminated - quarantined

#####

Check/change the file above. Its copying itself to cookies as well.

But it maybe just Nod32 antivirus being "stupid".

#####

20/09/2010 18:54:01 Real-time file system protection file C:\Documents and Settings\xxxxx\Local Settings\Application Data\Opera\Opera\cache\sesn\opr04LRH.tmp

HTML/ScrInject.B.Gen virus

deleted - quarantined

I looked in that folder and there was nothing strange, that file referenced wasn't even in there. Sorry for the inconvenience though!

Then I guess this file is automatically generated by some script.

But still, maybe Nod32 is overreacting.

btw: You could limit permission to this folder on "444" Read-Only. This could help.

All the bad things "infographics" do, but sliced into one image per "fact" and with a different bad font each time.

Thanks for the constructive feedback! As a point of clarification it is the same bad font every time.