Re:Airbnb's new typeface
by fermienrico on Tuesday May 15, 2018 @07:56PM
(#17078893)
I think people are perhaps downvoting you for the joke but it is a really important question.
A or B?
A - Design a custom typeface in 3 months for a project
B - Use a proven typeface from one of the world's best designers, say Adrian Frutiger's Univers that has been tested and updated for digital medium?
I am a bit old fashioned I guess. There is so much beauty in Didot, Univers or DIN than today's quickly churned out fonts. Technology has changed, but the methodology hasn't and an impeccable font takes a better half of the decade to perfect.
A or B?
A - Design a custom typeface in 3 months for a project
B - Use a proven typeface from one of the world's best designers, say Adrian Frutiger's Univers that has been tested and updated for digital medium?
I am a bit old fashioned I guess. There is so much beauty in Didot, Univers or DIN than today's quickly churned out fonts. Technology has changed, but the methodology hasn't and an impeccable font takes a better half of the decade to perfect.