Re:Airbnb's new typeface
by fermienrico on Tuesday May 15, 2018 @07:56PM
(#17078893)
I think people are perhaps downvoting you for the joke but it is a really important question.
A or B?
A - Design a custom typeface in 3 months for a project
B - Use a proven typeface from one of the world's best designers, say Adrian Frutiger's Univers that has been tested and updated for digital medium?
I am a bit old fashioned I guess. There is so much beauty in Didot, Univers or DIN than today's quickly churned out fonts. Technology has changed, but the methodology hasn't and an impeccable font takes a better half of the decade to perfect.
Oh no, the fonts will look different on different devices! Better commission a custom font.
Back in the day, we just accepted that was how the web worked.
Jokes aside, I see why you'd want consistency across devices and print. But what's wrong with using an open source typeface, or modifying one for your purposes?
> and other brands can easily buy the same things.
Why do you think a unique font is essential for branding? Some well known fonts are in use by many companies.