This is a good example of why launching to the wrong crowd gives you a completely false impression of how popular your product is. It's one of the many things that makes marketing really hard. At least /r/frugalmalefashion seemed like a good fit on paper. It's worse when you see people talk about the thousands of visitors they got from a launch on HN or ProductHunt, mistaking 'people interested in product launches in general' for 'people interested in XYZ app'.

this. honestly a big part of any good marketing is starting with market research

@ksahin, have you thought about having a social media presence? For example, you could create a twitter account that post particularly good deals for that day.

Hey, Thanks for your answer. That's definitely something we will work on!

This medium article is an example of good marketing. Just discovered this app.

Great insight!