The Best Fix for American Drug Prices Is Already on the Books

Re:The Best Fix for American Drug Prices Is Already on the B... by refurb on Monday May 14, 2018 @12:18AM (#17062646)

Surely though the best marketing is the effectiveness of the product, if it's a good product then doctors will prescribe it.

That's true for very few physicians. The ones that are leaders in their field and do research know the ins and outs of new drugs, but your average doctor knows very little.

[ Parent | on HN ]

Re:The Best Fix for American Drug Prices Is Already on the B... by disordinary on Monday May 14, 2018 @12:34AM (#17062719)

But, they all have access to knowledge bases and information and guidelines provided by the government.

[ Parent | on HN ]

Re:The Best Fix for American Drug Prices Is Already on the B... by refurb on Monday May 14, 2018 @08:58AM (#17065043)

That is true, but setting aside time to do research is a much bigger hurdle than taking 10-15 min to listen to someone give you the highlights.

And in case anyone was wondering, doctors are very skeptical of drug reps and always verify anything they say before believing it. But it gives them a starting point.

[ Parent | on HN ]

Re:The Best Fix for American Drug Prices Is Already on the B... by stinkbug on Tuesday May 15, 2018 @08:29AM (#17073427)

"always verify". Well that's obviously not a true statement but (not singling you out) I wonder why there is such a compulsion to defend the honor, as it were, of medical doctors.

It's not exactly the same as pharma, but in the medical device field salespeople are commonly in operating theatres. Clearly the surgeons doing this do not have time to "verify" what they are being told. https://www.washingtonpost.com/national/health-science/why-i...

Americans would do well to stop idolizing doctors and realize that huge numbers of them are lazy, incompetent shills who routinely do a lot of preventable damage.

[ Parent | on HN ]