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A comment on MoviePass has changed people’s moviegoing habits. Parent comment

Re:MoviePass has changed people’s moviegoing habits by duxup on Saturday May 12, 2018 @10:41PM (#17057113)
"There are not a lot of options to deploy performance marketing dollars for movies. Instead, most of the spend goes towards broad-reach, hard to track, media. They can offer studios a way to spend marketing that is not only trackable, but measurably incremental. I cannot overstate how juicy that sounds to a person in charge of spending an $X0,00,000 marketing budget."

Help me out here as I don't understand this one.

Basically when I go to a theater before the trailers I get ads. Then I get ads for nearly every movie ever..... that go on forever.

What else could they possibly do? Use that data to show me ads they're already showing me?

[ Parent | on HN ]
Re:MoviePass has changed people’s moviegoing habits by toast0 on Saturday May 12, 2018 @11:07PM (#17057185)
MoviePass can show you ads in the app (or wherever) and then if you use the app to buy a ticket to tman advertised movie, they can claim the ad was responsible.

Advertisers like ads where they can see results more than just impression based ads.

[ Parent | on HN ]
Re:MoviePass has changed people’s moviegoing habits by kirillseva on Saturday May 12, 2018 @11:04PM (#17057183)
Use that data to understand what movies you enjoy, cross-referenced with data that you leave in web searches and social media.

This makes the job of "design a movie that would appeal to X demographic" much easier

[ Parent | on HN ]