It could also be just that intelligence tends to mirror the outside world, but that seems a bit arbitrary.
We are part of the universe, so why would it be arbitrary if our brains were structured in ways that match typical structures found in this universe?
From a cursory reading of that article I do not see it argue the same thing.
What is this even supposed to mean? Also, "pipe" and "water" are ridiculously high level constructs, categorisations made by humans. Neither says anything about structures inherent to the universe.
I mean that when working with symmetries, information flow, and fundamental building blocks, certain structures just tend to pop up naturally. Hence fractals and geometrically shapes in places where you might not expect them. Or how laws of thermodynamics suddenly seems to be everywhere in biology all of a sudden now that we started looking[0][1].
[0] http://ecologicalsociology.blogspot.de/2010/11/geoffrey-west...
[1] https://www.quantamagazine.org/a-thermodynamic-answer-to-why...
https://www.youtube.com/watch?v=5MdSE-N0bxs
The gist of it is that physical data tends to have symmetries, and these symmetries make descriptions of the data very compressible into relatively small neural circuits. Random data does not have this property, and cannot be learned easily. Super fascinating.