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Re:Microsoft says it would love to work with Apple to bring ... by r32a_ on Thursday May 10, 2018 @08:19PM (#17043999)
It will never happen, iMessage is one of the network effects of Apple/iPhone ecosystem.
Re:Microsoft says it would love to work with Apple to bring ... by Spooky23 on Thursday May 10, 2018 @09:17PM (#17044297)
I wouldn’t so sure. Microsoft owns enterprise, Apple owns enterprise mobility.

Microsoft needs a partner on mobile, Apple needs a partner for AI and services.

Re:Microsoft says it would love to work with Apple to bring ... by ergomarky on Thursday May 10, 2018 @08:31PM (#17044069)
This would still encourage people to buy iPhones though, it's just a bridge between Your Phone (the app on Windows in question) and your iPhone so you can reply to (i)Messages on windows as you do a Mac.

Don't really see why they would be vehemently against this.

Re:Microsoft says it would love to work with Apple to bring ... by dvfjsdhgfv on Friday May 11, 2018 @07:38AM (#17046464)
That's one more reason to buy a Mac, and when people buy a new machine they usually factor in several reasons.
Re:Microsoft says it would love to work with Apple to bring ... by threeseed on Thursday May 10, 2018 @08:33PM (#17044087)
Apple makes a lot more money from Macs than iPhones.

And along with Continuity is a key pillar of the "Apple products work better together" marketing message.

Re:Microsoft says it would love to work with Apple to bring ... by vecter on Thursday May 10, 2018 @08:41PM (#17044144)
https://www.statista.com/statistics/382260/segments-share-re...

Apple makes way more money from iPhones than Macs.

Re:Microsoft says it would love to work with Apple to bring ... by shadowfacts on Thursday May 10, 2018 @08:43PM (#17044156)
Not by a long shot they don't. In Q1 2018, Apple made nine times more money from iPhones than it did from Macs [1].

[1]: https://www.apple.com/newsroom/pdfs/Q1_FY18_Data_Summary.pdf

Re:Microsoft says it would love to work with Apple to bring ... by booleandilemma on Thursday May 10, 2018 @08:33PM (#17044081)
Couldn’t you say the same about Microsoft Office? And yet it’s on Apple computers.
Re:Microsoft says it would love to work with Apple to bring ... by blackflame7000 on Thursday May 10, 2018 @11:57PM (#17044875)
There's no way I would buy a mac for iMessage, but I would be inclined to use iMessage on my windows PC. This seems like a net positive for Apple
Re:Microsoft says it would love to work with Apple to bring ... by dilap on Thursday May 10, 2018 @08:39PM (#17044137)
so dumb though. though could own messaging, which would be way more valuable than whatever tiny bump it's giving to the iphone.
Re:Microsoft says it would love to work with Apple to bring ... by solarkraft on Thursday May 10, 2018 @08:44PM (#17044159)
Apple doesn't commercialise most of their services and none of them through ads. iMessage is another subsidized feature of an Apple device.
Re:Microsoft says it would love to work with Apple to bring ... by scarface74 on Thursday May 10, 2018 @10:52PM (#17044661)
What use is it to own messaging if they don't make money from it? Apple got out of the advertising business years ago.
Re:Microsoft says it would love to work with Apple to bring ... by dilap on Thursday May 10, 2018 @11:09PM (#17044723)
incredibly short-sighted perspective. it gives them huge leverage.
Re:Microsoft says it would love to work with Apple to bring ... by burntwater on Friday May 11, 2018 @12:54AM (#17045041)
They already have leverage - the leverage of iMessage to keep people from leaving their iPhones (which, as has been mentioned, is where Apple makes a huge amount of money).

What other kind of leverage are you talking about?

Re:Microsoft says it would love to work with Apple to bring ... by dilap on Friday May 11, 2018 @09:53AM (#17047276)
if apple is in a position where the only thing keeping people using iphones is imessage lock-in, they're already fucked. fortunately (for them) i don't think this is the case; the iphone is still a very desirable platform in its own right.

and having imessage on other platforms can work the other way: if people use it and like it, they can be more likely to switch altogether. (in a similar way, i think the ipod brought many people to the mac.)

in terms of leverage:

if you have the dominant messaging platform, you've

(1) defensively kept someone else from having the dominant platform, and using it however they wish (if e.g. google ever got its head out of its ass with messaging and made something good, that might become dominant and draw more people towards android)

(2) you've got a frickin' platform! you can start selling apps into the messenger and make $ that way. while apple has still been shy about ads (and every1 in general has been shy about ads in messengers), they have dipped their toe in the water with ads in the app store. you could certainly imagine ads in imessage. you could use that base of connections as a good starting point to grow a social network.

and who knows what else.

a sort of analoguous situation was facebook buying whatsapp for $3 billion. why did they do that? as near as i can tell, they are not making any money on it. i assume it was a defensive aquisition: something as popular and ubiquituous as whatsapp (outside the US; in the US more modest adoption) is a great starting point to make something that will take over facebook. or simply make fb less relevent, since a large part of its utility is as universal messenger.

apple could have something similar to whatsapp just for the cost of developing an imessage client for android.

Re:Microsoft says it would love to work with Apple to bring ... by scarface74 on Friday May 11, 2018 @10:09AM (#17047380)
A messaging platform is not enough to get people to switch platforms. At the end of the day, the only reasons that imessage is successful is because it's bundled with iPhones and it piggybacks off of SMS. Facebook Messenger is only popular because it is the easiet way to contact people who you are already connected with.

People who buy Android aren't for the most part potential Apple's market. There are relatively few high end Android phones being sold the average selling price of Android phones is $100 less than the cheapest iPhone.

WhatsApp is popular because it's free, it's valuable because of its potential for ad revenue. One of the reasons that WhatsApp gained popularity outside of the US was because it was an alternative to text messages that cost money.

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Re:Microsoft says it would love to work with Apple to bring ... by scarface74 on Friday May 11, 2018 @07:16AM (#17046346)
What leverage would that be?
Re:Microsoft says it would love to work with Apple to bring ... by blackflame7000 on Thursday May 10, 2018 @11:58PM (#17044880)
Why do people buy premium cable and content? To skip the Ads
Re:Microsoft says it would love to work with Apple to bring ... by scarface74 on Friday May 11, 2018 @08:40AM (#17046848)
If you go into any execs office starting a presentation with - “I’ve got this great idea for a Windows application!” you will probably be kicked out. If not then, definitely when you tell them it’s for a messaging app that you want to charge money for.