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Re:Microsoft says it would love to work with Apple to bring ... by scarface74 on Friday May 11, 2018 @10:09AM (#17047380)
A messaging platform is not enough to get people to switch platforms. At the end of the day, the only reasons that imessage is successful is because it's bundled with iPhones and it piggybacks off of SMS. Facebook Messenger is only popular because it is the easiet way to contact people who you are already connected with.

People who buy Android aren't for the most part potential Apple's market. There are relatively few high end Android phones being sold the average selling price of Android phones is $100 less than the cheapest iPhone.

WhatsApp is popular because it's free, it's valuable because of its potential for ad revenue. One of the reasons that WhatsApp gained popularity outside of the US was because it was an alternative to text messages that cost money.

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