How do you know an idea is ready to be pitched to investors? Does the Atrium Scale boot camp help with solidifying a problem need and the solution for it

Do you find major differences in raising for software products vs straight to consumer retail products?

How can you pitch what your plan to scale is when your company is only 7 months old?

"Don’t bullshit. You don’t need a perfect business plan to get funded. If your business plan was perfect, everyone would throw money at you. Talk through what you know, share what you don’t know, and explain how you will work towards plugging the gap. Coming up with a vague answer on why your business has perfect defensibility (when it doesn’t) will just make you look like a clown."

I think it comes down to seeing the multiple paths towards scale, and not just as silo'ed options or all-in bets.

I've often found the overexuberance of other CEOs I've worked under a bit offputting -- up and to the right, and that whole shtick while brushing over the knowledge gaps and ultimately leaving VCs to fill it in themselves.

But this is a CPG after all, and not a software company so the aspirational path to scale is probably more linear and over a longer time scale than a company burning cash to bring a product to market.