Does it matter? Why is the anti-lossless crowd even louder than the lossless? What is it to you exactly? If people would rather pay $20 for lossless, vs $20 for not lossless, what is the issue? Sounds like you're getting more for your money in the former. While standard music CD's may be less noticeable, I can absolutely tell TrueHD / DTS Master Audio vs their earlier lossy counterparts on movie soundtracks. Of course this comes down largely to whatever you're playing it on, and most people really don't give a shit about sound to even invest in it. Personally, I think sound is 90% of the movie. Your super ultra turbo street fighter edition 8K tv doesn't make as much of an impact to me.