I think the key point is being clear about the trade. I think FORCING all websites to only be paid for by cash is bad; you should be able to trade your own data for access to a service.
Because "In the EU, personal information cannot be conceived as a mere economic asset: according to the case law of the European Court of Human Rights, the processing of personal data requires protection to ensure a person's enjoyment of the right to respect for private life and freedom of expression and association".
https://edps.europa.eu/sites/edp/files/publication/16-09-23_...
Is that typical, for the EU to get that involved in business decisions?
But yes, the EU does get involved in plenty of business decisions, just like governments everywhere. Usually when an industry is misbehaving and violating what is established (e.g. by the ECHR) as the rights of individuals.
Obviously. But that's not what I meant.
They did not say "tracking is illegal", they said "it's illegal if not necessary".
Are they then say: "It's not necessary because if you completely restructured your business you wouldn't need to track."
That's the part I meant - do they really go to that level of detail?