In fact, using homebrew solutions or alternative sources actually increases my environmental footprint. Now I'm not only wasting the goods that were created in preparation for me (phone, meat etc), I'm consuming more goods from an alternative source that is small and can more readily adjust for demand, which it does, by providing for me. Which has a further non-zero environmental impact.
So in the short turn (year over year) its actually best to consume only the mainstream sources of goods since their marginal cost is about zero. Whether that seems tragic or efficient is up to the reader.
Ten years ago, the market for grass-fed beef and organic vegetables was negligible. Consumer demand induced the agricultural industry to start shifting towards production techniques with a lower environmental impact.
Consumer demand matters.
[1] https://en.wikipedia.org/wiki/Vegetarianism_by_country#Unite...