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Re:Is it worth supporting Firefox? by wvenable on Monday May 07, 2018 @11:22AM (#17013402)
> How hard is it to sell a fixed <img /> tag or any block of text within an article?

Ad blockers will block that as well. Ad blockers will even block regular old HTML text on the page if it looks like an ad.

Re:Is it worth supporting Firefox? by rasz on Monday May 07, 2018 @12:53PM (#17014262)
Only if its annoying enough for someone to write adblock rule for that particular website and push it into popular lists (EasyList, Peter Lowe’s Ad and tracking server list, etc).

Personally I only do it when my Mum asks me ;-) and never block native (siglent banner on eevblog)/regional relevant (small town website with static ads for local businesses) ones.

Re:Is it worth supporting Firefox? by JepZ on Monday May 07, 2018 @11:25AM (#17013434)
How does an ad look like?
Re:Is it worth supporting Firefox? by wvenable on Monday May 07, 2018 @11:31AM (#17013498)
Ad blockers will block images that are standard banner ad size. Maybe a text ad has "ad" somewhere in it's in CSS. We do only internally hosted ads and non-JS text sidebar ads and they're happily blocked by all major ad blockers. Doing everything "right" is no defense.

I'm not saying you can't make ads completely indistinguishable from content but I also don't think that's the solution that we want either.

Re:Is it worth supporting Firefox? by pas on Monday May 07, 2018 @02:36PM (#17015202)
Some people just don't want ads. Paradoxically, the sites I care most about are the ones I want to periodically visit, and enjoy without the ads. So the ad blocker will have filters fine tuned for those.

Is that a sustainable business model? Well, no. There's a direct donation on sites nowadays luckily.

Re:Is it worth supporting Firefox? by JepZ on Monday May 07, 2018 @02:28PM (#17015122)
Thanks :-) I didn't know they also look for common banner sizes.
Re:Is it worth supporting Firefox? by ihsw2 on Monday May 07, 2018 @11:51AM (#17013712)
CSS classes and IDs match certain criteria, like being prefixed with "ad" or suffixed with "banner" and having a rendered size that matches an ad box (eg: 600px by 100px).
Re:Is it worth supporting Firefox? by cpeterso on Monday May 07, 2018 @02:13PM (#17014991)
The ad blocklists are maintained by humans so they can block whatever elements that can be matched by the ad blocker's filter rules.