I think the tone matters. Particularly for matters like this.
To my ear (and many who replied to that Tweet) this reads as "we've decided to do you a favor." Which is very much not the case.
Compare that to Github who just yesterday went through the exact same problem, except they're requiring users change their password. Their CTO didn't make some 'hey you should THANK US" claim.
> During the course of regular auditing, GitHub discovered that a recently introduced bug exposed a small number of users’ passwords to our internal logging system, including yours. We have corrected this, but you'll need to reset your password to regain access to your account.
> GitHub stores user passwords with secure cryptographic hashes (bcrypt). However, this recently introduced bug resulted in our secure internal logs recording plaintext user passwords when users initiated a password reset. Rest assured, these passwords were not accessible to the public or other GitHub users at any time. Additionally, they were not accessible to the majority of GitHub staff and we have determined that it is very unlikely that any GitHub staff accessed these logs. GitHub does not intentionally store passwords in plaintext format. Instead, we use modern cryptographic methods to ensure passwords are stored securely in production. To note, GitHub has not been hacked or compromised in any way.
Personally, I'd probably just say "We felt that we had to disclose this to protect the interests of our users" (and not acknowledge that they might not, or that they had to make a decision to do so), or just say what they _are_ doing ("We are disclosing this in order to protect our users") and avoid the possibility that it is misinterpreted. I don't think there is anything to be gained by saying that they might not have done this.
How come? I interpreted it to mean that no regulations required this, but they chose to anyway. Which is true.