For me personally, the more a company tries to do, the less I trust them to do everything right.

I agree which makes me wonder, where do we draw the line with Amazon or any other company for example.

+1 on that one. What I don't get is that they are already giants, why would they undermine and hinder other companies from developing? I found this article very interesting: https://en.wikipedia.org/wiki/Anti-competitive_practices

I want to support competition, encouraging all companies to give me a fair offer. Amazon seems to do that for now, but their power is increasing by the day. I'm not really a fan of that.

Supporting competition exists and I think everyone on theory wants to support it. However, at the end of the day consumers prioritize their own immediate concerns over long term economic concerns.

I find it fascinating how humans have such trouble operating in context of big picture and make so many short sighted decisions.

Some of us aren't consumers, we are people.

And so you want to do business with the company that will pretend hardest that it just doesn't want to get in your wallet?

We are all people but you are being ignorant if you don't consider yourself a consumer in the global economy.