It's frustrating to distracted readers too. I read the headline and logged into FB on the spot, for the first time in years, with the intent to flush all of that data. But no amount of searching allowed me to locate the button.

Spot on. In marketing, it's called "teasing". Definitely generates more hype and makes them look like heroes...

>It's like they're trying to trick the press into covering it before anyone can actually test it

Yep, when big guys like the NSA claimed to delete all data collected without releasing any details, I'm sure at best they drag and drop a few files into Recycle_Bin.