It all goes back to how the Watson that played jeopardy - what the vast majority think of when they hear the word "Watson" - was a really cool research experiment and amazing advertising.

A lot of the people that pay for "Watson" probably think they're paying for something really similar to the Watson that beat Ken Jennings at Jeopardy! and cracked jokes on TV. They're paying for something that might use some of the same algorithms and software, but they're not actually getting something that seems as sentient and "clever" as what was on TV.

To me, the whole "Watson" division does seem like false advertising.