> How do we prevent extinction? By only giving treats some of the time. So the dog learns something more subtle. When my master says come and I obey, I might get a treat. Sometimes I do, sometimes I don’t. That way, if I obey and don’t get the treat, I shouldn’t panic. I should still always come when he says come because that’s still the best way to get the most treats. Intermittent reinforcement works better.

> This sounds like what Facebook was doing to me.