The attitude you have here is exactly the reason why GDPR is required.

Companies worldwide have consistently failed to safely store and process personal data. There are new data breaches every day. Irresponsible processing of data has a direct negative effect, and that’s not related to the idea that it’s misused for advert targeting.

Minimising the incompetence we’ve seen worldwide by treating it as “just some data collected while surfing” is baffling to me.