This is an odd example; Playboy's whole thing was that it featured high-class literary content, so you could read it "for the articles". It was intentionally snooty as a branding choice helping it contrast with, say, Hustler.
"See that awesome building with the cool lights? My kid wired the whole thing, passed code inspection the first time."
Frankly, accomplishments like that are worth talking up. We play, live, build, do as we do in relative comfort and safety because of the hard, quality work trades people do.
It's like the old saw, "nobody values the plumber, until they do." When they do, they really do.
All of us could be messaging to this in basic, affirmative ways. I think it would help.
Meta: what is the post limit? I can't seem to interact reasonably. Nothing out of the ordinary, but too fast... ?
>"Parents want success for their kids," said Mike Clifton, who teaches machining at the Lake Washington Institute of Technology, about 20 miles from Seattle. "They get stuck on [four-year bachelor's degrees],
What parents want is to be able to brag on their kids. Which is to say, they want to be able to boast that their kid went to a presigious university and now holds a prestigious job. And the Education-Industrial Complex (tm) has milked that for everything it's worth. Which is trillions of USD.
Seventh, the people who work in the trades have a rep as rabidly anti-intellectual, for whom Playboy magazine is "too snooty."