Talk all you want about taste preferences, but just like we have restrictions on what you can call "chicken wings" and "Champagne" (as compared to "chicken wyngz" and "sparkling wine"), so too should there be restrictions on what you can call chocolate.

You can still have your American Hershey bar, it's just not chocolate, it's candy. It's too bad the Swiss or whoever didn't secure "chocolate" like France did for champagne.